iCasino Search Upgrade
Improving the casino search UX/UI to create a more seamless and user-friendly experience. The goal is to have search function more accessible for our players. This will make searching for games quicker, more intuitive, and visually aligned with the overall site design.
The Team
- Product Designer (Me)
- Marketing Manager
- Business Analyst
- Accessibility Specialist
- Developer
- UX Researcher
Tools
- Figma
- Usertesting.com
Platform
- Desktop
- Mobile Responsive
Design Sprint (2 weeks per sprint)
- 4 - 6 sprints
What is the problem?
Currently, casino players are redirected to a separate landing page to search for their favorite games, adding extra steps to the experience.
With the ‘Search’ function evolving through multiple upgrades, it’s essential to enhance the UI alongside improving the quality of search results. Additionally, the search feature is not easily accessible on the OLG website and app, making it harder for players to find the games they want. Enhancing both visibility and usability will create a more seamless and efficient search experience.
Who is it for?
- Current OLG Players
- New OLG Players
What is the solution?
I developed multiple design options to gather feedback from the internal team and key business stakeholders during sprint reviews. Additionally, we conducted user research to gain customer insights, ensuring that our designs deliver the best possible experience.
Design Options
- Search Bar: Drop down search bar on the mini-nav, that allows for easy access and quick results.
- Side Panel: Side panel opens up when player clicks on mini-nav with pre-defined search categories
- Overlay: Search bar overlay on navigation
Final Design Solution
Desktop
The search bar has been relocated beneath the casino navigation for better visibility. With its prominent placement and enhanced fuzzy search functionality, players can quickly and easily find the games they’re looking for.
Mobile
Compared to the previous design, where the search function required three clicks from the navigation, the search bar has now been repositioned directly below the casino navigation for better visibility. Its prominent placement, along with enhanced fuzzy search functionality, allows players to find their desired games more quickly and effortlessly.
Player's Happy Path
Invalid Search Journey
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